Mickey Mouse ears, Tinker Bell tumblers, Snow White nightshirts and other Walt Disney World souvenirs will be imported through the Port of Jacksonville.
Mickey himself was on hand at the port Tuesday for the announcement by Walt Disney Parks and Resorts.
So were Gov. Rick Scott, Lt. Gov. Jennifer Carroll as well as Disney and port officials.
Disney previously imported merchandise for its central Florida attractions through Savannah, Ga. Officials say a quarter of the cargo will continue to flow through the Georgia port but the remaining 75% will come through Jacksonville.
It's part of efforts by Scott and Florida business leaders to boost the state's economy by increasing activity at its ports.