The Better Business Bureau is celebrating 100 years of promoting business and mediating disputes between its members and real customers like you. But balancing the two can be tricky. The BBB gets kudos for much of its work, but it also has its critics.
Fred Elsberry, who runs the Atlanta BBB office, says working for business and consumers is a constant balancing act.
"We aren't a consumer organization. We're not all-business organization. Our interest is the marketplace," said Elsberry.
It's a marketplace that has been fueled by a lot of innovation and more than its share of exploitation. So, 100 years ago in Minneapolis the Better Business Bureau opened shop to help keep businesses honest.
"At the turn of the 20th century, advertising was kind of where the Internet is today -- everybody recognized it as a very powerful marketing tool, but they also recognized that there was room for abuse," said Elsberry.
The idea spread until everywhere in the country was represented. Today, the BBB still keeps an eye on ads.
"We're looking for puffery, superlative, underselling, over selling advertisements and we'll go back to the company and ask them to prove it," said Lanada Green of the BBB in Atlanta.
They're always chatting with customers who feel they've been swindled. Recent targets include military men and women overseas.
Dottie Collina is a 29-year BBB vet who says she's proudest of The Military Line -- a free resource for military families.
"Which was established a few years to especially focus on the military and how they are often victims of frauds and scams, especially payday loans," said Collina.
To many, the BBB is a consumer watchdog. But there is criticism by some business owners that the non-profit runs a pay-for-play scheme, where high grades are given to businesses who pay for membership while non-members get poor marks.
Unfair, says Fred Elsberry. The national BBB says it resolved a million complaints last year and handed out plenty of failing grades to paying, accredited businesses.
"It's my responsibility to be sure that everything that we do here at the Better Business Bureau is designed to reinforce our neutrality in the marketplace," said Elsberry.
One of the early motivators for getting an organization going was a former Coke president Sam Candler Dobbs. Coke products at the time had an early competitor called Pluto Water that made outrageous health claims that simply couldn't be true and so Dobbs pushed - on a national scale - for truth in advertising.
Monday, May 20 2013 6:44 AM EDT2013-05-20 10:44:05 GMT
Maria Boudet is a teen who had been living in foster care. She worked hard and earned a college scholarship. But the scholarship was revoked when Boudet's life-long wish was answered; she was adopted.
Maria Boudet is a teen who had been living in foster care. She worked hard and earned a college scholarship. But the scholarship was revoked when Boudet's life-long wish was answered; she was adopted.
Friday, May 17 2013 6:31 PM EDT2013-05-17 22:31:42 GMT
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
The FOX 5 I-Team found a pattern of payments and perks to one family by the local district attorney's office, and it's a pattern that has critics crying favoritism.
The FOX 5 I-Team found a pattern of payments and perks to one family by the local district attorney's office, and it's a pattern that has critics crying favoritism.
Wednesday, May 15 2013 10:32 PM EDT2013-05-16 02:32:39 GMT
A local man says Atlanta Mayor Kasim Reed and Reed's ex-girlfriend got him fired from his city job. The man told the FOX 5 I-Team about the federal whistleblower lawsuit he's filed and why he wants the city to pay up.
A local man says Atlanta Mayor Kasim Reed and Reed's ex-girlfriend got him fired from his city job. The man told the FOX 5 I-Team about the federal whistleblower lawsuit he's filed and why he wants the city to pay up.
Wednesday, May 15 2013 6:39 AM EDT2013-05-15 10:39:34 GMT
Summer is a break for kids, but you still need to keep them busy. So you sign them up for camp, hoping to keep the kids entertained at a safe camp and all at an affordable price.
Summer is a break for kids, but you still need to keep them busy. So you sign them up for camp, hoping to keep the kids entertained at a safe camp and all at an affordable price.
Wednesday, May 15 2013 5:04 AM EDT2013-05-15 09:04:58 GMT
The amount of money many of us pay in taxes in a given year is often times larger than any purchase we'd make. Where does that really money go? Well, there is a way to find out.
The amount of money many of us pay in taxes in a given year is often times larger than any purchase we'd make. Where does that really money go? Well, there is a way to find out.
Monday, May 13 2013 10:41 PM EDT2013-05-14 02:41:06 GMT
Some $5 billion in Medicare money each year goes to pay for ambulance rides to a doctor. An industry insider claims a lot of those rides are a waste of your tax dollars.
Some $5 billion in Medicare money each year goes to pay for ambulance rides to a doctor. An industry insider claims a lot of those rides are a waste of your tax dollars.
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Monday, May 20 2013 11:00 AM EDT2013-05-20 15:00:34 GMT
When the pools open on Memorial Day weekend, it's going to be hard to keep your kids away from the water.
When the pools open on Memorial Day weekend, it's going to be hard to keep your kids away from the water. But before summer gets into full swing, we've got some tips to help you make sure your children stay safe at the pool.
Monday, May 20 2013 9:52 AM EDT2013-05-20 13:52:30 GMT
The nasty divorce between Real Housewives of Atlanta star Portia Stewart and her husband, former NFL star Kordell Stewart, just got nastier.
The nasty divorce between Real Housewives of Atlanta star Portia Stewart and her husband, former NFL star Kordell Stewart, just got nastier. TMZ's Harvey Levin filled us in on the latest on Good Day!
Monday, May 20 2013 9:46 AM EDT2013-05-20 13:46:04 GMT
In case you don't know, we've got a bride-to-be in the house! Good Day's own Katie Beasley is getting married in FIVE SHORT DAYS.
In case you don't know, we've got a bride-to-be in the house! Good Day's own Katie Beasley is getting married in FIVE SHORT DAYS, so we're spending the week checking in with her on the last minute details of her big day!
Monday, May 20 2013 9:32 AM EDT2013-05-20 13:32:48 GMT
Sure, you know that Turner Field is THE place to watch the Braves in action, but did you know you can also take a walk through baseball history while you're there?
Sure, you know that Turner Field is THE place to watch the Braves in action, but did you know you can also take a walk through baseball history while you're there? Good Day's Paul Milliken-- a self-proclaimed Braves baseball addict-- takes you behind the scenes at the Braves Museum.
Monday, May 20 2013 8:25 AM EDT2013-05-20 12:25:27 GMT
It's the time of year when high school students are graduating and getting ready to begin their college years.
It's the time of year when high school students are graduating and getting ready to begin their college years. Twelve Gwinnett County seniors honored with the prestigious Gates Millennium Scholarship will go to college for free, and five of them are from Mountain View High School.
Sunday, May 19 2013 7:55 PM EDT2013-05-19 23:55:43 GMT
Throughout the month of May, Good Day Atlanta will be featuring an app each day!
Throughout the month of May, Good Day Atlanta will be featuring an app each day! FOX Consumer Reporter Steve Noviello thinks you will find these apps useful, and perhaps you'll even save a buck or two!
Friday, May 17 2013 6:31 PM EDT2013-05-17 22:31:42 GMT
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
For decades, Atlantans have woken up to Tom Sullivan on their radios. But you might not know that he's also somewhat of an expert eBay seller, and he's got quite a story to tell.
