Pure Detroit celebrates new life with 'Born in the 313' onesies

Pure Detroit celebrates new life with 'Born in the 313' onesies

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DETROIT (WJBK) -

It's "3.13" day in Detroit and to celebrate March 13, a local retail company handed out gear featuring Detroit's famous area code.

Clothing company Pure Detroit teamed up with DMC SinaiGrace Hospital to give gift bags featuring "Born in the 313" onesies to all new mothers at the hospital.

Ryan Patrick Hooper, director of communications & culture for Pure Detroit, says they came up with the idea a year ago to "celebrate new life in Detroit."

Online: www.puredetroit.com

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