Is A Symbol Going To Replace The Word 'THE'?

Is A Symbol Going To Replace The Word 'THE'?

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Is this the end of the most popular word in the English language?  

An Australian businessman certainly hopes so!  In fact, he's created his own letter as a replacement!   

Paul Mathis from Melbourne has designed this symbol to replace "the."  He justified his idea with the fifth most popular English word - AND - which has it's own symbol,  the ampersand.   

Mathis is trying to push Apple to promote the idea.

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