'Pure Michigan' campaign launches fall ad effort

'Pure Michigan' campaign launches fall ad effort

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Source: YouTube Source: YouTube
LANSING, Mich. (AP) -

The state's "Pure Michigan" tourism campaign has launched its fall advertising effort.

Travel Michigan, which is part of the Michigan Economic Development Corp., says TV and radio ads will air regionally and statewide through Oct. 1.

The state's travel and tourism website, Pure Michigan blog and social media sites also feature autumn images to coincide with the launch of the ads.

Pure Michigan billboards also will be up in many markets.

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Online: www.michigan.org

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