Fashion Week: brand recognition

Fashion Week: brand recognition

Posted: Updated:
NEW YORK (MYFOXNY) -

The Fashion Week shows just started at Lincoln Center. There's a lot of buzz and excitement. The top designers in the world spend millions of dollars to be here, but we were wondering if it's worth it and if runway trends dictate real-life fashion.

So we went to Women's Wear Daily to find out.

James Fallon, editor of WWD, said that Fashion Week is a huge marketing tool and helps promote brand recognition. He said that translates into sales of a whole host of lower-priced products under the designers' name, like perfume and makeup, and that runways don't dictate the styles like they used to.

Fashion trends can now just as easily bubble up from the streets, fashion blogs, and even Instagram posts -- but women clearly are paying attention.

Fallon said one of the biggest changes is in what women buy. It used to be mostly clothes but now about 65 to 75 percent of this multibillion dollar industry is sales of shoes and bags.

  • Manhattan NewsManhattan NewsMore>>

  • Pediatric cancer awareness

    World Trade Center to go gold

    World Trade Center to go gold

    Thursday, August 21 2014 6:41 PM EDT2014-08-21 22:41:15 GMT
    Like so many teenagers, Shelby Huff was hung up on getting abs until one day two years ago when she realized looking good was not as important as feeling good. She was doing sit-ups when suddenly she developed huge bruises on her legs. Shelby was diagnosed with a deadly bone marrow disease.
    Like so many teenagers, Shelby Huff was hung up on getting abs until one day two years ago when she realized looking good was not as important as feeling good. She was doing sit-ups when suddenly she developed huge bruises on her legs. Shelby was diagnosed with a deadly bone marrow disease.
  • Official: NYPD body cameras are 'win-win'

    Official: NYPD body cameras are 'win-win'

    Thursday, August 21 2014 5:36 PM EDT2014-08-21 21:36:44 GMT
    Public Advocate Leticia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
    Public Advocate Leticia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
  • Manhattan fire hydrant earns more money than average American

    Manhattan fire hydrant earns more money than average American

    Thursday, August 21 2014 4:18 PM EDT2014-08-21 20:18:03 GMT
    One Manhattan fire hydrant has turned into a cash cow for the city.It's become a celebrity in revenue generator and it does not ask for sick days, gets no health benefits, and no 401(k). Yet it brings in tens of thousands of dollars for the city each year.The old hydrant is so notorious, it's got a personalized sign.. It sits across from 152 Forsyth St. and is a local legend.In just an eight month period the hydrant has caused drivers to get hundreds of tickets.The issue that catches drivers ...
    One Manhattan fire hydrant has turned into a cash cow for the city.It's become a celebrity in revenue generator and it does not ask for sick days, gets no health benefits, and no 401(k). Yet it brings in tens of thousands of dollars for the city each year.The old hydrant is so notorious, it's got a personalized sign.. It sits across from 152 Forsyth St. and is a local legend.In just an eight month period the hydrant has caused drivers to get hundreds of tickets.The issue that catches drivers ...
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices