Instagram to start showing advertisements

Instagram to start showing advertisements

Posted: Updated:

NEW YORK (AP) - Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing "occasional" photo and video advertisements in the coming months.

It's Instagram's first step toward making money. While users can already follow brands and businesses, part of the app's appeal has been its simplicity and, for some, a lack of advertisements.

To ease users into seeing ads, the company said in a blog post Thursday that it will focus on showing "a small number" of "high-quality photos and videos" from a handful of brands.

Facebook bought Instagram last fall for $715.3 million, $300 million of it in cash and the rest in stock. The app has more than 150 million users and is especially popular with teenagers and young adults.

  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
  • What's HotMore>>

  • Haunting hornets nest

    Haunting hornets nest

    Thursday, April 24 2014 8:17 PM EDT2014-04-25 00:17:08 GMT
    You've probably seen a hornets nest before, but never like this!
    You've probably seen a hornets nest before, but never like this!
  • Wendy's employee becomes victim of 'smack cam game'

    Wendy's employee becomes victim of 'smack cam game'

    Wednesday, April 23 2014 9:37 PM EDT2014-04-24 01:37:26 GMT
    A dangerous game that's gaining in popularity with young people is showing up in Austin.
    A dangerous game that's gaining in popularity with young people is showing up in Austin.
  • Memory Lane: Traveling through time on Google maps

    Memory Lane: Traveling through time on Google maps

    Thursday, April 24 2014 10:15 AM EDT2014-04-24 14:15:17 GMT
    Trips down memory lane are now available on Google's digital maps.
    Trips down memory lane are now available on Google's digital maps.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices