Kraft To Change Recipe Of Mac & Cheese Products

Kraft To Change Recipe Of Mac & Cheese Products

Posted: Updated:

Kraft says it plans to remove artificial dyes from three macaroni and cheese varieties that come in kid-friendly shapes, a move that comes as people increasingly reach for foods they feel are natural.

The change doesn't affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."

The packaged-food company, which also makes Oscar Mayer and Jell-O, said the revamped recipes aren't a response to a petition on Change.org that asked it to remove artificial dyes from its famous macaroni and cheese kits. That petition, which was posted in March, had more than 348,000 signatures on Thursday.

The creator of the petition wasn't immediately available for comment.

Kraft's new recipes, which begin shipping early next year, will be for its macaroni and cheese varieties that come in shapes; they include the SpongeBob Squarepants, Halloween and winter shapes. Two new shapes will also be added.

The company said it plans to use spices such as paprika for coloring, rather than the combination of artificial dyes it currently uses.

Ingredients in packaged food have come under greater scrutiny in recent years. People are increasingly trying to eat foods they feel are better for them, and big food makers are adjusting their offerings to keep pace.

In the meantime, smaller players such as Annie's Homegrown Inc., which makes a variety of macaroni and cheese, are getting more shelf space at the supermarket.

Earlier this year, PepsiCo also said it would remove a controversial ingredient from its Gatorade sports drink because of customer complaints. The move came after a petition by a Mississippi teenager on Change.org, although PepsiCo said the petition wasn't what prompted its decision.

Triona Schmelter, Kraft's vice president of marketing for meals, said the company was looking to improve the nutritional profiles of the three macaroni and cheese varieties more broadly. The new recipes will also add whole grains and reduce the amount of sodium and saturated fat, she said.

She declined to specify whether Kraft would eventually make similar changes to its many other macaroni and cheese varieties. But she noted the company already offers some macaroni and cheese options that only use natural colors, such as several of its "Homestyle" varieties.

"We'll continue to make improvement where we can," Schmelter said, noting that the company tries to cater to evolving customer preferences.

  • Local NewsMore>>

  • 1 Injured After Police-Involved Shooting In SW Philly

    1 Injured After Police-Involved Shooting In SW Philly

    Wednesday, April 23 2014 10:26 AM EDT2014-04-23 14:26:32 GMT
    Police say a man shot and wounded by plainclothes officers in Philadelphia appears to have been a pizza deliveryman who may have mistaken them for robbers.
    Police say a man shot and wounded by plainclothes officers in Philadelphia appears to have been a pizza deliveryman who may have mistaken them for robbers.

  • IRS awards bonuses to 1,100 who owe back taxes

    IRS awards bonuses to 1,100 who owe back taxes

    IRS awards bonuses to 1,100 who owe back taxes

    Wednesday, April 23 2014 7:41 AM EDT2014-04-23 11:41:48 GMT
    WASHINGTON (AP) - The Internal Revenue Service has paid more than $2.8 million in bonuses to employees with recent disciplinary problems, including $1 million to workers who owed back taxes, a government investigator said Tuesday.More than 2,800 workers got bonuses despite facing a disciplinary action in the previous year, including 1,150 who owed back taxes, said a report by J. Russell George, the Treasury inspector general for tax administration. The bonuses were awarded from October 2010 t...
    WASHINGTON (AP) - The Internal Revenue Service has paid more than $2.8 million in bonuses to employees with recent disciplinary problems, including $1 million to workers who owed back taxes, a government investigator said Tuesday.More than 2,800 workers got bonuses despite facing a disciplinary action in the previous year, including 1,150 who owed back taxes, said a report by J. Russell George, the Treasury inspector general for tax administration. The bonuses were awarded from October 2010 t...
  • Attempted Carjacking Occurs At West Chester University

    Attempted Carjacking Occurs At West Chester University

    Wednesday, April 23 2014 7:19 AM EDT2014-04-23 11:19:29 GMT

    Students at West Chester University are being a little more cautious, following a string of violence and crime on campus, the latest happening just last night.

    Students at West Chester University are being a little more cautious, following a string of violence and crime on campus, the latest happening just last night.


Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices