Have you noticed a lot of smooth foreheads on your male coworkers and friends lately? That could be because of a new trend.
Cosmetic procedures for men are up 22 percent over the last several years.
Mark Furnari told FOX 35, he took the plunge because of frown lines in his forehead.
"Because my brow lines were so prominent, if you met me, or if you saw me in a gym or wherever, you'd probably misinterpret the look on my face because I'd have these brow lines that would look like I was frowning," he said.
Soon, he was hooked, coming to Aesthetic Enhancements in Dr. Phillips for Botox injections twice a year. Turns out, he's not alone.
Physician's Assistant Bridget Kelly, said "I've seen a huge increase in that in the past decade, and especially in that past 4-5 years."
According to the American Society of Plastic Surgeons, more than 6.1 million people got Botox done in 2012. Nearly 400,000 of those were men.
"I have taken very seriously trying to stay in shape, work out, look as good as I can, not because I care about what anybody else thinks, I care about what I think," Furnari said. "I want to feel good about myself. So that's why I do it."
In the last year alone, some stats show men's use of cosmetic procedures, including Botox, up 6 percent. At Aesthetic Enhancements, men make up about a quarter of the patients.
"We'll have men that will book their appointment first thing in the morning, so they don't have to sit out in the waiting room with a lot of other people," Kelly told us.
Furnari is not shy, he runs his own consulting firm. He was more concerned about potential clients being turned off by his severe look, than the stigma sometimes associated with "manscaping."
"If you're going to make you feel better about yourself, and it's going to help you in your life, then I look at it no differently than someone making a decision to put braces on crooked teeth," Furnari said.
"The workforce is so competitive, the job market is competitive. So if they can look a litter more youthful, more vibrant, it's going to give them a competitive edge."
Kelly adds her "Brotox" patients appreciate the instant gratification.
"Especially the less invasive procedures such as Botox and fillers, they don't have a lot of downtown associated with them, so it's not time that they have to be away from work. They can come on their lunch hour, have their Botox done, go back to work," Kelly said. "They look more relaxed, more rested. And I think everyone wants that, man, woman, anyone."
Botox typically costs about twelve dollars per unit. Experts recommend getting injections by someone who performs a lot of them, and not necessarily looking for the cheapest deal, to avoid potential side effects like frozen face or droopy eyelids.