TV commercials that target your tastes

TV commercials that target your tastes

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Imagine you're sitting at home watching the TV from the sofa and it starts to feel like your TV is watching you when the commercials appear targeted to your interests.

It's called "addressable advertising." It means soon you may be watching not just any commercial in between your favorite shows but a TV ad targeted to your tastes. How do they know what you like? Easy: advertisers make an educated guess studying what you watch on TV, what you buy in the store, and what you search for on the web.

You may know this type of targeted advertising already happens when you use the Internet. Technology for TV is just catching up.

Soon the technology will even be able to automatically replace commercials on your DVR with ads that ad execs think would be more suitable for you and what you like to buy. The ads would likely be placed in valuable prime time about two minutes of addressable advertising per hour.

Marketing strategist Adam Hanft says this system was first tested by President Barack Obama's campaign in 2012 on a small scale especially as it tried to sway swing voters.

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