Juicy Couture founders return with new fashion line

Juicy Couture founders return with new fashion line

Posted: Updated:
Pamela Skaist-Levy and Gela Nash-Taylor Pamela Skaist-Levy and Gela Nash-Taylor
NEW YORK (MYFOXNY) - The secret to building a successful business from the ground up might be not having much of a plan.

"We never borrowed money; we never had a business plan," said Pamela Skaist-Levy, co-founder of the original Juicy Couture fashion line.

Skaist-Levy and business partner Gela Nash-Taylor have written a book about their non-traditional route to entrepreneurship titled, 'The Glitter Plan.'

“We invested in ourselves. We did everything ourselves. It grew organically. People think Juicy was an overnight success but it wasn't," said Skaist-Levy.

The idea behind the Juicy brand was sprung from a cheerleader and her outfit.

"I was at my son’s school and I saw this cheerleader jump up and I saw ‘cheer’ on her butt and I fainted. I went back to the office and I said Pam we’re going to put 'Juicy' on the butt of our pants," said Nash-Taylor.

The fun, southern California term had no sexual innuendo.

"We thought it was cute, not sexy," said Skaist-Levy.

With only $200, the ladies who resemble each other, created their first clothing line and later sold it. After a two-year, non-compete clause in their deal had expired, they set out with an entirely new fashion line.

"It was like being in jail. We're back. It's really amazing," said Nash- Taylor.

'Pam & Gela' is for the juicy girl today," said Nash-Taylor.

"It is not as logo driven. It's still that casual luxury. It's sort of that upscale mommy. You'll feel incredibly put together," said Skaist-Levy.

The ladies will be signing autographs at Bloomingdale's on 59th St. and Lexington Ave. on the second floor, Thursday, June 5, 6 pm- 9 pm.




  • Today on Good DayToday on Good DayMore>>

  • NYC Unicycle Festival

    NYC Unicycle Festival

    Friday, August 29 2014 12:05 PM EDT2014-08-29 16:05:59 GMT
    More than 300 people are expected to hop aboard their unicycles to ride across New York City for the 2014 Unicycle Festival. The three-day long festival begins Friday with a 13-mile ride across Brooklyn. The main event takes place on Governors Island from 12 pm-5 pm on Saturday and Sunday.
    More than 300 people are expected to hop aboard their unicycles to ride across New York City for the 2014 Unicycle Festival. The three-day long festival begins Friday with a 13-mile ride across Brooklyn. The main event takes place on Governors Island from 12 pm-5 pm on Saturday and Sunday.
  • Eli Manning on making another rap video

    Eli Manning on making another rap video

    Friday, August 29 2014 11:32 AM EDT2014-08-29 15:32:14 GMT
    Eli and Peyton Manning have returned to the "rap game" with the release of their Fantasy Football Fantasy video. The quarterbacks are promoting the new NFL DirectTV Fantasy Zone channel with the rap commercial/video. It's the second year the brothers team up for NFL Direct. “I was a little nervous about how this would portray. You're not sure how this is going to turn out. But sometimes you can't take yourself too seriously. It worked out well," said Manning.
    Eli and Peyton Manning have returned to the "rap game" with the release of their Fantasy Football Fantasy video. The quarterbacks are promoting the new NFL DirectTV Fantasy Zone channel with the rap commercial/video. It's the second year the brothers team up for NFL Direct. “I was a little nervous about how this would portray. You're not sure how this is going to turn out. But sometimes you can't take yourself too seriously. It worked out well," said Manning.
  • Joan Rivers remains in NYC hospital

    Joan Rivers remains in NYC hospital

    Friday, August 29 2014 7:54 AM EDT2014-08-29 11:54:57 GMT
    Hollywood legend Joan Rivers, 81, remains in critical but stable condition at The Mount Sinai Hospital in Manhattan. The comedian and TV host was undergoing an outpatient procedure at a clinic on the Upper East Side on Thursday when she went into cardiac arrest and was rushed to the hospital. Her daughter, Melissa Rivers, issued a statement saying her mother was "resting comfortably."

    Hollywood legend Joan Rivers, 81, remains in critical but stable condition at The Mount Sinai Hospital in Manhattan. The comedian and TV host was undergoing an outpatient procedure at a clinic on the Upper East Side on Thursday when she went into cardiac arrest and was rushed to the hospital. Her daughter, Melissa Rivers, issued a statement saying her mother was "resting comfortably."

Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices