End water bottle confusion with earth-friendly H2O ID

End water bottle confusion with earth-friendly H2O ID

Posted: Updated:
NORTHVILLE, Mich. (WJBK) - Is that your water bottle or mine? It's a nagging question that led to a colorful new business.  

The Velcro bands are known as H2O ID. They're the brain child of Cassandra Gut of Northville, Mich., a veteran in the luxury fashion industry who recently left New York City to come back home to Michigan and pursue her creative idea.

"You buy bottled water for convenience sake and that's the life that we're living, and and in grocery stores now there's a water aisle, which is amazing to me," she says.

But what was missing was a way to find your water bottle when they all look the same - at the gym, a family picnic or even a child's birthday party.

Of course, you could just write on the bottle itself, but Gut believes her alternative is better.

"Some people have that way and that's by choice. Great if that works for you, but they say if there is a lot of condensation on the bottle it does rub off," she says.  

She worked for years to design the bands in a rainbow of fun, fashionable colors using a biodegradable foam that will break down in landfills.

"You just write your name with a Sharpie marker, permanent marker, and wrap your bottle. It's as easy as that," Gut explains.

H2O ID works with any bottle, from reusable water bottles, to baby bottles to a dinner glass.  A system is in the works to customize them with school, gym or corporate logos, or any design you can imagine.

The company offers a party pack of 24 ID bands in six different colors for $48. Gut says that's her biggest seller right now.

They also come in three packs and six packs, or can be purchased individually online.

The bands can be washed with soap and water and reused over and over again. It's an idea that Gut hopes will end water bottle confusion and prevent waste, "because people are not going to take the chance and just drink out of a bottle that they're not certain is theirs or not," she says.

Online: www.h2oid.com

  • Robin SchwartzRobin SchwartzMore>>

  • Vandals damage historic Detroit cemetery

    Vandals damage historic Detroit cemetery

    Friday, July 25 2014 10:38 PM EDT2014-07-26 02:38:55 GMT
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
  • 33 suspects arrested with ties to Latin Counts street gang

    33 suspects arrested with ties to Latin Counts street gang

    Friday, July 25 2014 8:10 PM EDT2014-07-26 00:10:22 GMT
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
  • Handmade furniture from Detroit reclaimed lumber

    Handmade furniture from Detroit reclaimed lumber

    Wednesday, July 23 2014 4:18 PM EDT2014-07-23 20:18:32 GMT
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
  • Local NewsLocal NewsMore>>

  • FBI joins the search for Armada teen's killer

    FBI joins the search for Armada teen's killer

    Friday, July 25 2014 11:08 PM EDT2014-07-26 03:08:38 GMT
    The FBI has joined the investigation team searching for the killer of a 14-year-old Armada girl, April Millsap.
    The FBI has joined the investigation team searching for the killer of a 14-year-old Armada girl, April Millsap. Authorities also say they are now looking for a small motorcycle in addition to the gray, dented van seen in the area.
  • Vandals damage historic Detroit cemetery

    Vandals damage historic Detroit cemetery

    Friday, July 25 2014 10:38 PM EDT2014-07-26 02:38:55 GMT
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
  • Man hospitalized after run-in with Ecorse police

    Man hospitalized after run-in with Ecorse police

    Friday, July 25 2014 10:05 PM EDT2014-07-26 02:05:54 GMT
    Witnesses and lawyers say a man was attacked by Ecorse police Monday morning even though he was complying with police demands.
    Witnesses and lawyers say a man was attacked by Ecorse police Monday morning even though he was complying with police demands.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices