End water bottle confusion with earth-friendly H2O ID

End water bottle confusion with earth-friendly H2O ID

Posted: Updated:
NORTHVILLE, Mich. (WJBK) - Is that your water bottle or mine? It's a nagging question that led to a colorful new business.  

The Velcro bands are known as H2O ID. They're the brain child of Cassandra Gut of Northville, Mich., a veteran in the luxury fashion industry who recently left New York City to come back home to Michigan and pursue her creative idea.

"You buy bottled water for convenience sake and that's the life that we're living, and and in grocery stores now there's a water aisle, which is amazing to me," she says.

But what was missing was a way to find your water bottle when they all look the same - at the gym, a family picnic or even a child's birthday party.

Of course, you could just write on the bottle itself, but Gut believes her alternative is better.

"Some people have that way and that's by choice. Great if that works for you, but they say if there is a lot of condensation on the bottle it does rub off," she says.  

She worked for years to design the bands in a rainbow of fun, fashionable colors using a biodegradable foam that will break down in landfills.

"You just write your name with a Sharpie marker, permanent marker, and wrap your bottle. It's as easy as that," Gut explains.

H2O ID works with any bottle, from reusable water bottles, to baby bottles to a dinner glass.  A system is in the works to customize them with school, gym or corporate logos, or any design you can imagine.

The company offers a party pack of 24 ID bands in six different colors for $48. Gut says that's her biggest seller right now.

They also come in three packs and six packs, or can be purchased individually online.

The bands can be washed with soap and water and reused over and over again. It's an idea that Gut hopes will end water bottle confusion and prevent waste, "because people are not going to take the chance and just drink out of a bottle that they're not certain is theirs or not," she says.

Online: www.h2oid.com

  • Robin SchwartzRobin SchwartzMore>>

  • Vandals damage historic Detroit cemetery

    Vandals damage historic Detroit cemetery

    Friday, July 25 2014 10:38 PM EDT2014-07-26 02:38:55 GMT
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
  • 33 suspects arrested with ties to Latin Counts street gang

    33 suspects arrested with ties to Latin Counts street gang

    Friday, July 25 2014 8:10 PM EDT2014-07-26 00:10:22 GMT
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
  • Handmade furniture from Detroit reclaimed lumber

    Handmade furniture from Detroit reclaimed lumber

    Wednesday, July 23 2014 4:18 PM EDT2014-07-23 20:18:32 GMT
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
  • Local NewsLocal NewsMore>>

  • Grosse Pointe Park's new farmer's market seen by some as a barrier to Detroit

    Grosse Pointe Park's new farmer's market seen by some as a barrier to Detroit

    Monday, July 28 2014 11:25 PM EDT2014-07-29 03:25:26 GMT
    Some Detroiters are calling for a boycott of Grosse Pointe Park after the city built a farmer's market that they believe cuts off access to and from Detroit.
    Some Detroiters are calling for a boycott of Grosse Pointe Park after the city built a farmer's market that they believe cuts off access to and from Detroit.
  • Detroit teen recovering after basketball accident at park

    Detroit teen recovering after basketball accident at park

    Monday, July 28 2014 10:51 PM EDT2014-07-29 02:51:50 GMT
    A Detroit teen is seriously hurt after an accident at a Detroit park. He has a long road to recovery ahead, but has a strong support system that isn't giving up hope.
    A Detroit teen is seriously hurt after an accident at a Detroit park. He has a long road to recovery ahead, but has a strong support system that isn't giving up hope.

  • Man shot, killed during carjacking on Detroit's west side

    Man shot, killed during carjacking on Detroit's west side

    Monday, July 28 2014 10:37 PM EDT2014-07-29 02:37:16 GMT
    A man was shot to death in an attempted carjacking on Detroit's west side, according to police.
    A man was shot to death in an attempted carjacking on Detroit's west side, according to police.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices