The message behind Political TV ads in Michigan's race for gover

The message behind Political TV ads in Michigan's race for governor

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  • Mark Schauer says he will not sign the 'no tax pledge'

    Mark Schauer says he will not sign the 'no tax pledge'

    Tuesday, July 29 2014 7:13 PM EDT2014-07-29 23:13:01 GMT
    The Democratic candidate for governor Mark Schauer says he will not sign the no tax pledge, and says he probably would have sent Detroit in bankruptcy if he had been governor. 
    The Democratic candidate for governor Mark Schauer says he will not sign the no tax pledge, and says he probably would have sent Detroit in bankruptcy if he had been governor. 
  • Mark Schauer details proposal to help women in the workplace

    Mark Schauer details proposal to help women in the workplace

    Wednesday, July 23 2014 5:59 PM EDT2014-07-23 21:59:06 GMT
    Gubernatorial candidate Mark Schauer is looking to win over the female voters in the upcoming election. He's proposing five points to help women in the workplace.
    Gubernatorial candidate Mark Schauer is looking to win over the female voters in the upcoming election. He's proposing five points to help women in the workplace.
  • The curse of Michigan's Lt. Governor

    The curse of Michigan's Lt. Governor

    Tuesday, July 22 2014 6:25 PM EDT2014-07-22 22:25:25 GMT
    No kid ever grows up wanting to be lt. governor, the second banana in state government.In Michigan there is a rich history of the second-in-charge wanting to use the office as a stepping stone to the top job as governor. Turns out it’s been a slippery stone as only two of twelvel.g.'s actually made it.The two winners were lt. governor John Swainson who served as the right-hand man to Gov. Soapy Williams and when he decided to retire, Mr. Swainson ran and won.Lt. Governor Bill Milliken served...
    No kid ever grows up wanting to be lt. governor, the second banana in state government.In Michigan there is a rich history of the second-in-charge wanting to use the office as a stepping stone to the top job as governor. Turns out it’s been a slippery stone as only two of twelvel.g.'s actually made it.The two winners were lt. governor John Swainson who served as the right-hand man to Gov. Soapy Williams and when he decided to retire, Mr. Swainson ran and won.Lt. Governor Bill Milliken served...
LANSING, Mich. (WJBK) - You can tell a lot about candidates by dissecting their TV commercials. The contrast between  Gov. Rick Snyder and Democratic challenger Mark Schauer is striking.

Mr. Schauer says nada about his background and what he would do if he got elected.  Instead it is wall to wall criticism of the governor's policies including his cuts to education and a tax cut for business.  Get use to that, he is hanging his election hat on that theme which is summed up in the final line of the commercial:  The governor's policies are for the wealthy and not the rest of Michigan.

Over in the Snyder camp, the governor doesn't make a peep in his ad nor does he talk about his record as a female entrepreneur does all the chatter. She sought advice from "Rick", as she refers to the sitting governor, on how to succeed in business and sure enough it worked. 

It's a feel good commercial designed to leave you with the conclusion that "Rick" is quite a guy.  Mr. Schauer couldn't disagree more.

EPIC-MRA pollster Bernie Porn reviewed both commercials and concludes that while the gov's spot may boost his favorability rating with voters, there was no compelling reason to actually vote for him.  Unless of course you want to start a flat-bread company which the young lady wanted to do.

Mr. Porn believes Mr. Schauer did not "connect the dots" in his message. He did not link  the cuts in education which were used to fund the business tax cut.  It is left to the viewer to figure that out, but if you rely on folks figuring something out, they probably won't

The pollster thinks it is significant that the Snyder brain trust picked a women to pitch for the boss.  He believes the governor has some ground to gain with GOP women, "who have questioned some of his policies" and there are challenges with independent female voters, too.  

He also sees significance in using his first name. Candidate Rick Snyder ran as the outsider, the non career politician and so rather that push the notion that he is the sitting governor, he wants you to call him Rick; he's just one of us.

"He's a good ole boy from Ann Arbor," Mr. Porn laughs, "who just happens to be governor."

Mr. Schauer continues to trot out the old chestnut that former Gov. Jennifer Granholm used successfully in 2006.  In this spot he again references this governor's tax breaks for business that out source jobs overseas, a charge the Snyder folks vehemently deny.

"Shades of Dick DeVos," opines Mr. Porn referring to the Granholm victim eight years ago.  To be sure the "overseas" bit is not the center-piece of the Schauer campaign but it is certainly a side dish designed to make voters angry enough to vote for him. 

And then there's that closing line about the governor being for the wealthy.  The subtext  is that the governor is not one of us and is not for the middle class which his backers also deny but Mr. Porn thinks this one could get legs.  He reports that pollster Stan Greenberg, who helped mastermind the first Bill Clinton presidential victory, has discovered this notion in his national research and Democrats intend to exploit it.

Mr. Porn describes it as the "class card" pitting the little guy against the rich.  The gov's guys counter, if he was against the little guy why in the heck did he fight so hard against his own party to expand Medicaid coverage to the needy families around the state?

The economy is the biggie in this race and Democrats claim that have research that suggests while voters here see an improvement but many believe only the wealthy have benefited while the average Joe waits for his ship to come in.

Mr. Schauer hopes his ship will come in on the tide provided by his commercials, while the governor hopes to remain positive hoping voters are sick and tired of political attacks.  Both are taking a calculated risk that their strategies will work.

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  • Federal sting ends in gunfire in Highland Park

    Federal sting ends in gunfire in Highland Park

    Friday, August 1 2014 10:14 PM EDT2014-08-02 02:14:55 GMT
    In what started as a traffic stop, resulted in a shootout between federal agents and a pair of men known to have illegal assault rifles in Highland Park.Police say a task force of ATF and FBI agents who had previously set up a meet with two men, known to have AK-47s and AR-15s in their Chevrolet Cavalier, began to move in. The traffic stop was made near Oakland and Victor about 7:30 p.m. Friday. The car rammed the federal agents vehicle and the driver opened fire with a handgun. The agents re...
    In what started as a traffic stop, resulted in a shootout between federal agents and a pair of men known to have illegal assault rifles in Highland Park.Police say a task force of ATF and FBI agents who had previously set up a meet with two men, known to have AK-47s and AR-15s in their Chevrolet Cavalier, began to move in. The traffic stop was made near Oakland and Victor about 7:30 p.m. Friday. The car rammed the federal agents vehicle and the driver opened fire with a handgun. The agents re...
  • Man arrested after trying to wrestle gun from officer in Detroit

    Man arrested after trying to wrestle gun from officer in Detroit

    Friday, August 1 2014 9:32 PM EDT2014-08-02 01:32:44 GMT
    A man was arrested after he went for an officer's gun trying to wrestle it away from Detroit Police, causing the weapon to fire.SkyFOX was over the scene on Manning Street in Detroit, where the incident occurred Friday,The bullet didn't hit anyone and police took a 27-year-old man from Roseville into custody.Police say the home was a known drug den, and when officers drove by the property -- four people ran from the home.The officer and suspect were treated at a hospital for non life threaten...
    A man was arrested after he went for an officer's gun trying to wrestle it away from Detroit Police, causing the weapon to fire.SkyFOX was over the scene on Manning Street in Detroit, where the incident occurred Friday,The bullet didn't hit anyone and police took a 27-year-old man from Roseville into custody.Police say the home was a known drug den, and when officers drove by the property -- four people ran from the home.The officer and suspect were treated at a hospital for non life threaten...
  • New DTE app lets users check their energy use

    New DTE app lets users check their energy use

    Friday, August 1 2014 7:59 PM EDT2014-08-01 23:59:24 GMT
    Joel Miller, a senior strategist with DTE Energy, gave us some insight -- on DTE insight. The new, free smart phone app helps customers see their energy use hour by hour -- or minute by minute."By studying your data and by looking around your home you can discover what things are using energy," Miller said. Then, you make choices -- replace appliances or physically turn off whatever's not needed -- or is wasting energy, and save money on your energy bill in the process."I think for a lot of u...
    Joel Miller, a senior strategist with DTE Energy, gave us some insight -- on DTE insight. The new, free smart phone app helps customers see their energy use hour by hour -- or minute by minute."By studying your data and by looking around your home you can discover what things are using energy," Miller said. Then, you make choices -- replace appliances or physically turn off whatever's not needed -- or is wasting energy, and save money on your energy bill in the process."I think for a lot of u...
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  • Election info for 2014 Michigan primaries

    Election info for 2014 Michigan primaries

    Tuesday, June 24 2014 5:31 PM EDT2014-06-24 21:31:30 GMT
    Elections for the office of Michigan State Senate and for the office of Michigan House of Representatives will consist of a primary election on August 5, 2014, and a general election on November 4, 2014.
    Elections for the office of Michigan State Senate and for the office of Michigan House of Representatives will consist of a primary election on August 5, 2014, and a general election on November 4, 2014.
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